[Online Workshop] Why customers are important to you: Understanding their lifetime value to your business


How can you tell if your business is succeeding?

Well there are a number of operating metrics like your sales, revenue and profit margin. These figures you can then compare against your annual projections, historical numbers, or competitors in the same industry.

But what metrics can you use to determine your business’s success long term?

This is a very important question and one which many businesses struggle to answer. Combining accounting with marketing and sales, in this workshop we will discover:

  • The customer lifetime value to your business
  • Understand and apply the formula to your business
  • Importance of purchasing frequency to your bottom-line profit
  • Identify strategies for increasing the average customer spend

Consider how you can extend your customer’ length of lifetime loyalty to your business.

When computing your Customer Lifetime Value, you determine the longevity of your business success and its value when you come to sell.

This workshop is designed for businesses who have at least 2 years sales history and are seeking to gain a higher return from their current customer database.

You will be required to access your customer information as you will be inputting this data through the course of the workshop. 

Andrea Anderson

Andrea Anderson, founder of Your Marketing Machines, is a passionate advocate of the power of the small business enterprise to establish economic strength and stability. The KISS Theory – Keep It Simple Silly - is her main aim when transforming organisations with a structured approach for cohesion and collaboration. Andrea has owned and operated businesses for the last 20 years as a 'solepreneur' through to employing up to 35 people.

An ASBAS Digital Solutions Qld workshop in partnership with Firestation 101, Ipswich City Council and Ipswich and West Moreton Advancing Regional Innovation Program

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Event Properties

Event Date 12/08/2020 6:00 pm
Event End Date 12/08/2020 8:00 pm
Individual Price $35.74 inc GST & Booking fee