Webinar 1 - How strong is your brand? 6 Simple steps to building a brand as big as Branson!
WITH TELIA RACITI
What is it about the Virgin brand that is so memorable? Is it the big V or, is it Branson himself? Perhaps it is a combination of both?
Your Brand Identity encompasses visual references like your logo, business card, social media graphics and signage, even the look of your website.
Branding however, speaks to the emotions of your customer - it’s a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Both aspects need to be visible, relatable and memorable if you want to attract quality clients who will pay a premium, spread the word and keep coming back.
In this webinar, I’ll take you through 6 simple steps to help you understand and measure where and how often your customers come into contact with your brand.
Simple strategies to get clear on what you offer, how you want to be perceived and received in the market place, and how design and language impacts buyers decisions.
Telia Raciti, founder of Design Governess, is a graphic designer and brand architect helping small business build consistent and profitable brands. Her 21 years of agency experience in advertising, marketing and media affords her the ability to recognise what areas in a business and brand can be changed or refined to have the biggest impact on a business's bottom line and further reach their long-term goals. She does this by finding a common thread and applying this through story telling, visual communication and designs that evoke human connections.
An ASBAS Digital Solutions Qld workshop in partnership with Bundaberg Regional Council and RDA Wide Bay Burnett
|Event Date||18/03/2020 10:00 am|
|Event End Date||18/03/2020 11:00 am|
|Individual Price||$18.71 inc GST & Booking Fee|