Tracy Sheen

Tracy Sheen


Tracy Sheen is a sought-after commentator in all areas of communications - a weekly business writer, judge for the Australian Podcast Awards and speaker around the country. After a career spanning commercial copywriting in radio and TV, retail IT and communications and her own wholesale coffee business, she founded Unusual Comms, which helps small business owners grow their business by improving the way they communicate with their clients.

Tracy's Skills

   Websites and selling online

  • Business website creation: Hubspot, Squarespace 
  • Search engine optimisation
  • Google Analytics
  • Content creation and Google requirements
  • Website analytics tools such as Moz and SemRush
  • Keyword tools such as Keywords Anywhere

   Social media and digital marketing

  • Facebook, LinkedIn, YouTube and Instagram for business and social media strategy
  • Social media planning tools: Buffer
  • Developing digital marketing strategies, inbound marketing
  • Email marketing platforms: Mailchimp, Hubspot, Ontraport
  • Content strategies, including repurposing content
  • Google My Business
  • Blogging for business
  • Sales funnels & marketing automation
  • Landing pages: Hubspot, Ontraport
  • Video for social media & marketing
  • Webinars and digital summits including Zoom as a webinar tool
  • Podcasting
  • Infographics

   Using small business software

  • Project management & workflow tracking
  • Time management: Schedule Once, Wunderlist, Trello
  • Booking systems & event management
  • Sales tracking & management
  • Analysis & reporting tools
  • Customer Relations Management (CRM) platforms: Hubsport, Ontraport
  • G Suite (Google Platforms- predominately Docs & Forms)
  • Google Calendar
  • Apple Suite
  • Keynote (presentations)
  • Canva (design)
  • Fleeq (video)
  • Title Generator (headlines)
  • Answer the Public, Buzz Sumo (content strategy)
  • App Sumo (discount apps)
  • Copyright free image sites
  • Descript (transcription for podcasts and audio)
  • Grammerly (writing app)
  • Zoom (video conferencing)