Capturing your ideal client


   Thursday 6 June May 2019

  • 5.30pm - 7.30pm


   $18.41 inc GST & booking fee

About the workshop

In order to be an effective communicator you need to know who you are talking to. So, before you settle on a communication strategy for your business it’s important to identify who your ideal client is so that you can create content that is targeted and successful.

After this session you will know:

  • What is a client avatar?
  • Why is it important to have an avatar?
  • How do you create an avatar?
  • What do you do with it once you have it?

About Tracy

Tracy SheenTracy is a sought-after commentator in all areas of communications - a weekly business writer, judge for the Australian Podcast Awards and speaker around the country. After a career spanning commercial copywriting in radio and TV, retail IT and communications and her own wholesale coffee business, she founded Unusual Comms, which helps small business owners grow their business by improving the way they communicate with their clients.

An ASBAS Digital Solutions workshop in partnership with Sunshine Coast Council, Maleny Commerce and RDA Sunshine Coast

Maleny Panel