Nicky Jurd

Nicky Jurd

Nicky Jurd is a friendly and approachable geek with an expert skillset encompassing websites, apps, SEO, search engine marketing, social media and online security. Nicky started her company Precedence back in 2000 when the Internet was still shiny and new. Precedence has a strong emphasis on creating profitable websites for their client base of small and medium Australian businesses. Her specialty is in composing and delivering informative, audience-driven training around the effective engagement of customers by small business people through the use of web tools and social media.

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Nicky's Skills

   Websites and selling online

  • Business website creation: WordPress, Joomla, TYPO3 and custom
  • Website design best practices
  • Business website management
  • Search engine optimisation (SEO)
  • Google analytics and data analysis
  • Business apps development
  • Creating an online shop / selling online: Shopify, Magento, WooCommerce, fully custom
  • Content sourcing
  • User experience
  • Payment gateways

   Social media and digital marketing

  • Facebook, LinkedIn, Twitter and Instagram for business
  • Developing digital marketing strategies
  • Online advertising
  • Online promotional tools
  • Email marketing platforms: Campaign Monitor, Mailchimp, ActiveCampaign
  • Email template creation
  • Marketing automation
  • Content marketing and blogging

   Using small business software

  • Microsoft Word, Excel, PowerPoint, Office 365
  • Bookkeeping software: Xero, MYOB, Quickbooks etc
  • Project management & workflow tracking
  • Time management: Planning tools, schedulers & calendars
  • Booking systems & event management
  • Payment systems
  • Analysis & reporting tools
  • Customer Relations Management (CRM) platforms: ActiveCampaign
  • Integrations
  • Custom software development 

   Online security and data privacy

  • Data protection & privacy systems
  • Security software
  • Data collection & storage
  • Password management
  • Anti-hacking strategies
  • Online safety
  • Cloud infrastructure
  • Website hosting