Michelle Fragar 800

Michelle Fragar


Michelle Fragar is a world-class marketer having run global marketing departments. She is at the forefront of marketing trends and strategies, holding a position on the Queensland Committee of the Australian Marketing Institute. Michelle also holds a Bachelor of Business (Marketing) and has over 19 years experience in dedicated marketing roles. She now runs her own marketing and advertising agency, BRANDiT, helping Gold Coast businesses achieve in a local - or if they dream big - global market.

Michelle's Skills

   Websites and selling online

  • Business website creation: WordPress
  • Business website management
  • Search engine optimisation (SEO)
  • Business apps development
  • Creating an online shop / selling online: Shopify, e-Commerce
  • Marketing and branding
  • Content writing
  • Imagery
  • Blogging

   Social media and digital marketing

  • Facebook, LinkedIn, YouTube and Instagram for business
  • Developing digital marketing strategies
  • Online advertising including AdWords
  • Online promotional tools
  • Email marketing platforms: CRMs, Hubspot, ActiveCampaigns, Mailchimp, Aweber etc. 
  • Branding 
  • Content writing
  • Imagery 

   Using small business software

  • Microsoft Word, Excel, PowerPoint, Office 365
  • Bookkeeping software: Xero, MYOB, QuickBooks etc
  • Project management & workflow tracking
  • Time management: Planning tools, schedulers & calendars
  • Stock / inventory management
  • Booking systems & event management
  • Payment systems
  • Sales tracking & management
  • Analysis & reporting tools
  • Customer Relations Management (CRM) platforms: AGILE, Hubspot, Salesforce, Zoho and many more
  • System integration
  • Business needs analysis