Michelle Fragar
GOLD COAST
Michelle Fragar is a world-class marketer having run global marketing departments. She is at the forefront of marketing trends and strategies, holding a position on the Queensland Committee of the Australian Marketing Institute. Michelle also holds a Bachelor of Business (Marketing) and has over 19 years experience in dedicated marketing roles. She now runs her own marketing and advertising agency, BRANDiT, helping Gold Coast businesses achieve in a local - or if they dream big - global market.
Michelle's Skills
Websites and selling online
- Business website creation: WordPress
- Business website management
- Search engine optimisation (SEO)
- Business apps development
- Creating an online shop / selling online: Shopify, e-Commerce
- Marketing and branding
- Content writing
- Imagery
- Blogging
Social media and digital marketing
- Facebook, LinkedIn, YouTube and Instagram for business
- Developing digital marketing strategies
- Online advertising including AdWords
- Online promotional tools
- Email marketing platforms: CRMs, Hubspot, ActiveCampaigns, Mailchimp, Aweber etc.
- Branding
- Content writing
- Imagery
Using small business software
- Microsoft Word, Excel, PowerPoint, Office 365
- Bookkeeping software: Xero, MYOB, QuickBooks etc
- Project management & workflow tracking
- Time management: Planning tools, schedulers & calendars
- Stock / inventory management
- Booking systems & event management
- Payment systems
- Sales tracking & management
- Analysis & reporting tools
- Customer Relations Management (CRM) platforms: AGILE, Hubspot, Salesforce, Zoho and many more
- System integration
- Business needs analysis