Michelle Fragar
Michelle Fragar is a world-class marketer having run global marketing departments, and she is excited to be able to share her knowledge with you. She is at the forefront of marketing trends and strategies, holding a position on the Queensland Committee of the Australian Marketing Institute. Michelle also holds a Bachelor of Business (Marketing) and has over 19 years experience in dedicated marketing roles. She now runs her own marketing and advertising agency, BRANDiT, helping Gold Coast businesses achieve in a local - or if they dream big - global market.
Michelle's Skills
Websites and selling online
- Business website creation: WordPress
- Business website management
- Search engine optimisation (SEO)
- Business apps development
- Creating an online shop / selling online: Shopify, e-Commerce
- Marketing and branding
- Content writing
- Imagery
- Blogging
Social media and digital marketing
- Facebook, LinkedIn, YouTube and Instagram for business
- Developing digital marketing strategies
- Online advertising including AdWords
- Online promotional tools
- Email marketing platforms: CRMs, Hubspot, ActiveCampaigns, Mailchimp, Aweber etc.
- Branding
- Content writing
- Imagery
Using small business software
- Microsoft Word, Excel, PowerPoint, Office 365
- Bookkeeping software: Xero, MYOB, QuickBooks etc
- Project management & workflow tracking
- Time management: Planning tools, schedulers & calendars
- Stock / inventory management
- Booking systems & event management
- Payment systems
- Sales tracking & management
- Analysis & reporting tools
- Customer Relations Management (CRM) platforms: AGILE, Hubspot, Salesforce, Zoho and many more
- System integration
- Business needs analysis