When to use a landing page and how to do it well


   Thursday 21 November 2019

  • 9.00am - 11.00am


   $35.74 inc GST & booking fee

About the workshop

Chances are if you've ever purchased anything online, or clicked through from a social media campaign you've had an interaction with a landing page.

Somehow though, these wonderful slices of marketing gold have earnt bad press along the way. This workshop is aimed at demystifying exactly what a landing page is, and all the ways you could look at incorporating them into your business.

By the end of this workshop you will:

  • Understand what a landing page is and where to use them to your benefit
  • Identified the 3 key things each landing page needs to have to perform
  • Understand the role of keywords in landing pages
  • Recognised at least one area of your business you could implement a landing page

About Tracy

Tracy Sheen

Tracy Sheen is a sought-after commentator in all areas of communications - a weekly business writer, judge for the Australian Podcast Awards and speaker around the country. After a career spanning commercial copywriting in radio and TV, retail IT and communications and her own wholesale coffee business, she founded Unusual Comms, which helps small business owners grow their business by improving the way they communicate with their clients.

An ASBAS Digital Solutions Qld workshop in partnership with Lockyer Valley Regional Council

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