Lindy Chen

Lindy Chen


Lindy Chen is the founder and the Managing Director of ChinaDirect Sourcing Services, Chinadirect Investment, Frethan Technology, the founder of the Australian Charities Buying Group and Australian Blockchain Alliance, author of Import From China. How To Make A Million…and Not Get Burnt!, Doing business in Australia – for new immigrants, and co-author of Women On Top. She has more than 20 years' experience in international trade and supplier management, and is a multi-award-winning entrepreneur.

Lindy's Skills

   Websites and selling online

  • Business website creation: WordPress

   Social media and digital marketing

  • Facebook, LinkedIn, and YouTube for business
  • Email marketing platforms: Salesforce

   Using small business software

  • Microsoft Word, Excel, PowerPoint, Office 365
  • Bookkeeping software: Xero, MYOB, Quickbooks
  • Project management & workflow tracking
  • Time management: Planning tools, schedulers & calendars
  • Stock / inventory management
  • Quoting / invoicing software
  • Booking systems & event management
  • Payment systems
  • Sales tracking & management
  • Analysis & reporting tools
  • Customer Relations Management (CRM) platforms: Saleforce

   Other Business Skills

  • Finance management and boosting cashflow
  • Staff management and creating a safe work environment
  • Retaining and staying connected to customers
  • Resilience and wellbeing