Katrina Puranki 800

Katrina Puranik

Katrina Puranik is a digital entrepreneur and educator, holding a Masters degree in Computing (Web Technologies), along with Google Adwords Specialist certifications. She is the director of a digital marketing firm Ranking Australia, which she has built from the ground up. Katrina assists businesses in a range of different industries, including trades, technical, legal, retail, beauty, education and finance, to explore digital innovation within their business models. She has a passion to share her knowledge and experience of digital technologies, along with a strong desire to see others succeed in their pursuits.

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Katrina's Skills

   Websites and selling online

  • Business website creation: WordPress
  • Website design and web presence advice
  • Business website management
  • Shopify and eCommerce integation across platforms
  • PayPal integration
  • Facebook Store setup
  • Search engine optimisation and integration
  • Data analysis
  • Google Analytics
  • Setting up admin filters
  • Google Search Console integration
  • Brand development
  • Business apps development

   Social media and digital marketing

  • Facebook for business and Facebook marketing
  • Developing digital marketing strategies
  • Online advertising including Google AdWords
  • Online promotional tools
  • Email marketing platforms: Mailchimp, Hubspot
  • Content creation
  • Brand development

   Using small business software

  • Microsoft Word, Excel, PowerPoint, Office 365
  • Google Suite: Google Docs, Google Calendar etc
  • Bookkeeping software: Xero, MYOB, Quickbooks etc
  • Project management & workflow tracking
  • Time management: Planning tools, schedulers & calendars
  • Quoting / invoicing software
  • Booking systems & event management
  • Payment systems
  • Sales tracking & management
  • Analysis & reporting tools
  • Customer Relations Management (CRM) platforms: Hubspot, Trello, Google Suite
  • Email setup (cross-platform migration / pointing)

   Online security and data privacy

  • Data protection & privacy systems
  • Data collection & storage
  • Wordfence setup
  • Secure hosting solutions
  • Google reCaptcha set-up and integration
  • General security advice for websites