WITH MICHELLE FRAGAR | REGISTER
Wednesday 4 December 2019
- 12.00pm - 2.00pm
$35.74 inc GST
About the workshop
Interactive workshop - Bring bring your own device
Building a business in one thing but knowing how to build your brand at the same time is a completely different challenge. Join us as we explain and discuss a process the big companies use called 'brand architecture' and learn how you are, who you want to be and how you need to present and communicate to your target customers.
- Identify the 'brand archetype' of your business
- Learn how that should impact your communication and visual presence
- Identify quick tasks you can do to create consistency in your brand
- Create a 1-page Brand Strategy that you can take and integrate into your business.
This is a BYOD (bring your own device) workshop as we will be actively working on your computer. If you don’t have a laptop, worksheets will be provided where appropriate.
Michelle Fragar is a world-class marketer having run global marketing departments, and she is excited to be able to share her knowledge with you. She is at the forefront of marketing trends and strategies, holding a position on the Queensland Committee of the Australian Marketing Institute. Michelle also holds a Bachelor of Business (Marketing) and has over 19 years experience in dedicated marketing roles. She now runs her own marketing and advertising agency, BRANDiT, helping Gold Coast businesses achieve in a local - or if they dream big - global market.
An ASBAS Digital Solutions Qld workshop in partnership with COHORT and RDA Gold Coast