David Letizia 800

David Letizia


David Letizia is the founder of Your Business Optimised. In 2014, after 27 years as a professional engineer and business development manager, David discovered that he could help small businesses grow more quickly and cost effectively - in much the same way as he had for larger organisations. He works to identify and analyse the key needs and issues which are holding businesses back, and then customises business and marketing systems to streamline and automate business work processes, client and contact management, appointment setting, quotes and follow up.

David's Skills

   Social media and digital marketing

  • Developing digital marketing strategies, including segmentation
  • Email marketing platforms: Mailchimp, Keap, Infusionsoft, Wild Apricot (most of David's work is email marketing within a CRM)
  • Facebook and LinkedIn for lead generation

   Using small business software

  • Time management: Planning tools, schedulers & calendars
  • Quoting / invoicing software
  • Booking systems & event management
  • Customer Relations Management (CRM) platforms: Keap, Infusionsoft