Why you need a marketing strategy


   Wednesday 20 March 2019

  • 10.00am - 12.00pm


   $18.41 inc GST & booking fee

About the workshop

Marketing without a strategy is like driving without a road map; you’ll spend a lot of time going somewhere but chances are you won’t get where you wanted. If you want to formulate a targeted marketing ‘road map’ but don’t know how then this workshop is for you. After this session you will know:

  • What is a marketing strategy
  • Why every business should have one
  • How to define your goals
  • Who are you talking to
  • What have you got to say

About Michelle

Michelle FragarMichelle Fragar is a world-class marketer having run global marketing departments, and she is excited to be able to share her knowledge with you. She is at the forefront of marketing trends and strategies, holding a position on the Queensland Committee of the Australian Marketing Institute. Michelle also holds a Bachelor of Business (Marketing) and has over 19 years experience in dedicated marketing roles. She now runs her own marketing and advertising agency, BRANDiT, helping Gold Coast businesses achieve in a local - or if they dream big - global market.

An ASBAS Digital Solutions workshop in partnership the Logan Office of Ecocomic Development and RDA Logan & Redlands

Logan Panel