WITH TRACY SHEEN
Friday 9 November 2018
- 10.00am - 12.00pm
$18.25 inc GST
About the workshop
The online world is constantly changing, so knowing where to go to access the right information for your business is more critical than ever. If you’re unsure what terms like digital marketing, SEO, content marketing, social media marketing, LSI keywords, blogging and vlogging mean - and whether or not you need them - then this is the workshop for you!
At the end of this session you will:
- Have an understanding of why every business needs a website and what to put on it
- Why Google invested in the “Zero Moment of Truth”, and why you should too
- Which social media channels are right for your clients and why
- Walk away with the belief that you can navigate the world of digital marketing
Have you completed your Digital Scorecard? It will help you understand how digitally aware you are compared to others in similar industries. It’s a great tool for all businesses and best of all it’s free!
Tracy is a sought-after commentator in all areas of communications - a weekly business writer, judge for the Australian Podcast Awards and speaker around the country. After a career spanning commercial copywriting in radio and TV, retail IT and communications and her own wholesale coffee business, she founded Unusual Comms, which helps small business owners grow their business by improving the way they communicate with their clients.
An ASBAS Digital Solutions workshop in partnership with Ipswich City Council and RDA Ipswich & West Moreton