Andrea Macdonald

Andrea Macdonald

Andrea Macdonald is an award-winning marketer who has over 15 years’ corporate experience in digital marketing, before branching out to establish her own business Analog Media. Having worked with both international and national brands, her background has made her an expert in customer strategy and working with her clients on the 4P’s of marketing: price, product, place and promotion. This has led to a passion for email marketing and using digital automation tools to help her small business clients maximise their time and return on their marketing budget. Book in with Andrea to 'double down' on who your target customer is, where to find them, how to communicate with them and what you should be offering them.

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Andrea's Skills

   Websites and selling online

  • Business website creation: WordPress and off the shelf products such as Squarespace
  • Business website management
  • Website strategy
  • Landing page design
  • Lead funnel development
  • Customer experience
  • Content creation
  • Sales and marketing strategy

   Social media and digital marketing

  • Facebook and LinkedIn for business
  • Facebook Business Manager
  • Social media management and content creation
  • Developing digital marketing strategies
  • Online advertising
  • Google Adwords
  • PPC (pay per click)
  • Online promotional tools
  • Email marketing platforms: Marketo, Infusionsoft, Mailchimp, AWeber
  • Blogging

   Using small business software

  • Microsoft Word, Excel, PowerPoint, Office 365
  • Project management & workflow tracking
  • Time management: Planning tools, schedulers & calendars
  • Quoting / invoicing software
  • Sales tracking & management
  • Analysis and reporting tools
  • Customer Relations Management (CRM) platforms: Hubspot, Mailchimp, Marketo
  • Productivity, Zapier, Integration software

   Online security and data privacy

  • Data protection & privacy systems
  • Data collection & storage